But so as God had to deal with human beings so has the inventor to deal with entrepeneurs and managers in the development cycle of a product. The apple cycle should look something like the pictures below (see also Why am I doing this) :
In the beginning there were no apples and no apple trees at all, just the appetite - which is nothing more than a problem perception. Then creativity comes around and give the platonic spiritual idea of an apple. The concept solver then picks up the spiritual apple idea, the essence, and transforms it into a concept solution, the apple DNA.
This was the thinking part, now the handicraft.
The DNA is still only a concept, it is not a practical solution for every day life. So the marketeer and the technician sit together and make an apple seed as a practical invention that can be patented eventually.
Then the technostarter in his role of the breeder takes the seed and breeds it to a small tree.
After the breed the entrepeneur (the grower) takes over and builds an apple orchard from the small trees. When the orchard is ready and the first apples are harvested and sold, the entrepeneur go away and the manager enters the show. He should keep the status quo and take care that the apple supply is guaranteed over the years. The last task then is the acquisition and the sale of the apples done by the sales man or the market vendor. And of course the apples must be enjoyed too.
Where do you want to be in the process?
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