What is SIT essentially?
Essentially in SIT an object is teared down into its parts, one or more of its parts are manipulated in some way, all parts are then put together again and finally we look if the new object has some value.
Nature is doing this several billion years already.
Nature shows the limits and power of SIT. Nature never invented the wheel as we know. But nature innovated the human brain as it is now. SIT is capable to extract all innovations that are potentially already within the object. Innovations outside the object will not show up.
So if you want to innovate your product portfolio and keeping it recognizable, doable and controllable use SIT.
If you want to go beyond put yourself in a tree, elephant or amoeba and let them solve your design problem.
But don't be surprised if the market needs some centuries to appreciate your product.
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